HOLLYWOOD BOWL

Creating an upbeat soundscape for a changing audience

The UK’s best ten pin bowling alley experience has nearly 60 centres equipped with at least 16 lanes, a licensed bar, café or diner, and an amusements zone with the latest games.

The challenge

The Hollywood Bowl wanted a distinctive sound that would change according to its different audiences throughout the day, ranging from 4 to 65 year-olds.

What we did

We chose a largely contemporary, upbeat sound to mirror the fun, fast-paced bowling environment that prides itself on bringing friends and families together.

 The dayparted soundtrack tuned into the changing demographics at different times. We scheduled classic rock and pop during weekdays for an adult audience, leading into mid-tempo chart music later in the afternoon before hitting a higher tempo in the evenings. Friday nights offered a cool bar vibe, segueing into upbeat club and party anthems later on.

 

For young singles at the weekend, we created a more upbeat party sound drawn from multiple genres, including commercial chart music. Party pop aimed at younger players on Saturday and Sunday mornings, along with mellow, optimistic sounds in the holidays.  

We introduced the updated sounds in around 25 centres, then rolled out gradually to the rest of the Hollywood Bowl empire.

Hollywood 05

How can we enhance your brand experience?

Contact us to discuss how Kaleidovision can create tailored digital and music experiences to add pizzazz to your brand.

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